The Team
The journey so far and where we’re going to take VFD Pro in the future...
The VFD Pro story begins way back in 2006 when a chance meeting led us to where we are today..
The Accountants Story... Mark & Chris's Story
- Chris and Mark’s story: Accountants – CIMA – and a life in the world of corporate finance and management with a real-world business outlook.
- As FD’s, frustrated trying to manage complex businesses without management information on which to base real-time decisions…
- Led to Chris creating and leading a 30 strong BI team with a budget of millions to bring the power of management information to the co-op’s financial and…
- The realisation that the skills and knowledge gained could add huge value to the thousands of SME’s who were flying blind…
- Actively delivering cost-effective BI solutions for SME’s…
At around the same time... and in a parallel universe...
The Business Advisors Story...Steve & Daniel's Story
- Steve and Dan: Business Owners and Managers familiar with the challenges faced by most business owners, that of finding effective strategies to grow…
- Years spent in Internet Marketing and Business Coaching / Consultancy had resulted in the creation of a process that…
- Delivered a rock solid process to improve Retention, Cross Sales, Referrals, Conversion, and Lead Generation, needed an effective way to identify businesses in need of help and…
- A passionate belief that Accountants need to be the ‘go to’ source of business growth advice for business owners.
VFD Pro and the future...
... for Accountants...
- The increasing use of technology, artificial intelligence and the impact of Making Tax Digitial is putting increasing pressure on fee income for compliance work...
- As the only 'trusted advisor' accountants enjoy a unique relationship and they have direct access to their client's financial data...
- The average accountant's clients need and want more proactive advice and guidance to improve their financial management and business success…
- The Virtual Finance Director opens the door for accountants and their clients to identify and act on opportunities to improve...
...for Business Advisors...
- Successful business advisors are few and far between, but their income is capped and for the vast majority, they lack the ability to scale and exit profitably...
- Partnering with accountants who wish to help clients, but don't have the time or pre-requisite experience is the solution to everyone's problem...
- The Virtual Finance Director delivers the forensic analysis, reporting, and identification of risks and opportunities making it possible to scale ...
- Making it easy for Accountants to deliver the practical, real-world advice their Business Owner clients need and want...
...for Business Owners...
- Owner managers are always in one of three positions: 1) insufficient money, 2) enough money or 3), more money than they need. Most fall into the first category...
- Business Owners frequently lack training and they need and want more advice and support that they expect, but don't currently receive from their accountant...
- A lack of financial reporting leads to poor or ineffective management decisions and reduces financial performance...
- Would gratefully pay their accountants for practical advice, guidance, and support if it delivers real bottom line results...